Interactive Websites can bring companies to success or complete failure?

The new social media offer companies a wide range of opportunities to promote their products and services and connecting with the customer. However, companies have been using interactive websites like Facebook and My Space as sales channels.

According to the New York Times, the first companies to jump on the bandwagon of e-commerce through social networks have done with great success. However, before embarking on the adventure, it is necessary that they have a large amount of fans in their profiles on Facebook and MySpace. For this reason, experts recommend that companies invest money in promoting their social networking pages before betting on the direct sale of products and services in these platforms.

As customers are satisfied with their products and they are stated in Facebook or MySpace, there is no problem. The conflict arises with unhappy users whose bad experiences spread in social circles at breakneck speed. To deal with criticism experts recommend that companies increase their customer services. So is the risk still manageable? And can companies afford an unsatisfied customer?

According to an article “Five Strategies to deal with unsatisfied customers” (http://www.eyesonsales.com/content/article/five_strategies_to_deal_with_an_unsatisfied_customer/ ) It is clear the steps that any company may apply to deal with an unwanted cases, but is it the same management for websites?

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