The Advertising and Marketing strategies will not only be online for the promotion of products or professional services, but also will affect the creation and development of brands by increasing their visibility in the internet as well as increased business involvement in social media where many brands have begun to take part actively and continuously.
The result of the sum of all successful marketing strategies can be reflected thanks to the analysis or comparison of trends of different brands. Trends that somehow show us their impact, popularity, relevance and visibility in the digital environment with a clear impact on real life.
Social marketing can promote your business multilevel. As network marketing relies on the interconnections between users, it is important that those who want to promote their products through social networks are able to hold conversations with fans, friends and others who read and answer their posts. Maintaining a constant upgrade of information, new trends and sales are very important for the success of your brand and simultaneously offering loyal consumers special offers and rewards to keep them motivated and faithful to the brand. Nevertheless, keeping the product fresh, creative and always offering something new to the consumer.
According to an article on retail advice, (http://www.retail.awanzo.com/category/casos-retail/) The Disney Stores, apart from proving the empire they have become, maintaining a competitive image and offer renewed products and ideas are essential for their business. Part of this process is introducing online services involving a social network were people can interact, comment, or play.
It is clear that many brands have benefit from branding online, and part of the success has been from innovation, creativity, but also the creation of social networks that have kept consumers and potential buyers interested in the product and demand for more.
Online marketing and branding will not guarantee the triumph of a product, it should be followed by the constant feedback from customers and a dependable advisor, and finally the responsible management of that information for the evolution of a brand.
References
http://www.retail.awanzo.com/category/casos-retail/
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Finally I read some "sense" about this subject. I agree with you Rafa, 100%. Social Networks are a woefullest mean if they are used with sense and awareness.
ResponderEliminarThe way I see branding in social networks is about specialization. These e-networks allow suppliers the segmentation of consumers in "small" groups but at the end my bet is this branding process necessarily will have to reach the personal approach meaning that companies will have to reach every consumer taste. This action demands very hard work by the sellers, but the internet eases this, and I believe the profits will support this action.
"...it should be followed by the constant feedback from customers and a dependable advisor". This is exactlty where the problem falls, if your website is set up for interaction between consumers not all of your feedback will be positive garanting the success of the brand. Being prepared and geared in responding effectively and efficiently to consumers complaints will.
ResponderEliminarI agree with what Ricardo Calderon commented that the internet community eases it for brands to have a more personnal approach. Yet, I do not believe they coukld completely reach every consumer taste unless the website is gered with a recommendation engines which is another powerful tools for emarketing.